The global fitness industry is greatly indebted to a man who invented the Lifecycle exercise bike, the legendary equipment that foretells the story of today’s fitness consciousness around the world. It was Dr. Keene P. Dimick who designed the Lifecycle exercise bike in early sixties for own fitness purpose. He sold the right of his bike to Ray Wilson and Augie Nieto who modified the design of the original bike, commercialized it and founded the Lifecycle, Inc. Many other fitness equipment and fitness concept sweep the then American society and increasing popularity propels many fitness industries come into existence. In the eighties Bally Manufacturing purchased Lifecycle, Inc. and renamed it as Life Fitness, Inc.That was the entry of a lion king of fitness in the industry who later conquered the market with Life Fitness Rower and StairClimber in late eighties. In early nineties they introduced FlexDeck® technique employed Life Fitness Treadmills. The next product, Total Body Cross Trainer became best seller of the market. New cardio training equipment with improved technology gain popularity among trainers and users. With the increasing fitness consciousness around the world Life Fitness Academy for supporting and advancing fitness training is established. The ever growing membership numbers of the academy tell the success story of Life Fitness in the industry.A sincere effort and continuous research and development in the field of social and commercial health and fitness have empowered the Life Fitness to gain popularity all over the world. The head offices located in Illinois, North America and several other countries of Europe, today they have distributors and dealers in more than 120 countries, 12 international manufacturing unit and branches employing 1700 or more people and innumerable satisfied customers and members of their products and service.The Life Fitness, Inc. sells their fitness equipment and accessories under several brand names. Apart from products, Life Fitness daunts its competitors for the extensive pre and post-sell services, and other commercial services such as health clubs, community gyms, and providing expert fitness trainers in various premium clubs, schools etc. across the country.The ‘life Fitness’ brand is a highly trusted name among exercisers, athletes, personal and commercial fitness trainers for more than thirty years. All the commercial cardio training equipment and strength product line equipment fall in this category. The home product lines for cardiovascular and strength, i.e. all the consumer class products are also included in this brand. The Life Fitness brand products of Cardio line include treadmills, Elliptical Cross Trainer, the famous Lifecycle Exercise Bike, StairClimbers and Summit Trainers. The strength product line has the Cable Motion, Signature Series, Circuit Series, Pro2 Series, Fit Series, Core series etc. for commercial purpose and Home Gyms for personal use.Hammer Strength® is the first preferred brand of Building Champions for advanced tech strength training equipment. The products are named for hi-tech biomechanics, hard core performance and longest durability. Plate-Loaded equipment, MTS i.e. Motion Technology SelectorizedTM equipment, Training Vests, Benches and Racks, and Heavy Duty Racks is the Hammer Strength® brand products.Old or used Exercise Bikes and Treadmills are refurbished through 20+ point check process, repainted, damaged or old parts replaced with new Life Fitness parts and sold as CPO products at most affordable prices for those who fancy of fitness but have scanty budget. Other accessory fitness products include gym kits for men and women, caps, workout bags, posters etc. Life Fitness offers a complete range of all types of products related to fitness.

The Internet is a wonderful avenue for starting your very own business. With the growth of the network marketing, or multilevel marketing industry, starting a home-based business has never been easy today. If fitness is your cup of tea, and you’re bored with working for someone else, then you could start on your own, and open your own online fitness business. However, before you establish your own fitness business on the worldwide web, here are a few important factors to consider.Target your niche or audienceLike starting any other business, you first need to determine whom you want to cater to. Will you be catering to middle-aged fitness or wellness buffs, or would you want to market fitness and health or wellness products to a wider segment of society. Will your online fitness business also be a venue for offering reliable advice? Or will it simply be a clearinghouse or showcase for other products and services?Learn to set up the right online shopStarting an online business requires that you know how to set up an online presence properly. Get assistance from Web site developers and designers, or if you find the right products or companies to join, sign-up with them and get the right training for properly setting up your own online Web address.Learn how to market your online fitness business using Web 2.0 technologiesBecause setting up shop on the Internet can be a lucrative but highly-competitive field, you also need to employ the best and brightest technologies for effectively promoting your online fitness business. You can widen your reach by writing articles or creating blogs, which talk about your fitness-based business online. Article marketing is one of the best mediums for promoting your business. Learn how to create interesting, fresh and keyword-rich articles, and know where to submit your articles or blogs. You could also promote your online fitness business by joining established forums and discussion boards, so you can also interact with experienced online fitness entrepreneurs, and get helpful advice from them.Be an Online Fitness TrainerThe market for online fitness trainers has grown by leaps and bounds today. Most of the network marketing companies that specialize in marketing fitness and wellness products also employ the services of online fitness trainers, who are experts at providing fitness programs and solutions that are tailor-made for their clients. However, since you can’t personally meet your customers face to face, you need to extensively market your fitness Web site to Internet-savvy users, as well as promote your business on the many popular social network sites today.Marketing an Online Fitness Business is not that easy Doing business online can be a truly revolutionary method of attracting more customers, and a novel way of widening your client base. However, it’s also a very competitive platform for doing business. Marketing your own online fitness business is never easy. Unless you’re willing to spend thousands of dollars on an aggressive online advertising campaign, you should learn how to do targeted, niche-specific marketing campaigns. While you may also wish to post ads on television or on radio, you truly will be able to get a better customer turnout when you are able to get your message across to the right audience.Veteran online entrepreneurs’ stress that best way for establishing a solid foothold on the Worldwide Web is by gaining a solid imprint on your niche. You need to establish yourself as the authority in your chosen field. Through branding yourself as the right fitness point person, you’ll be able to attract more potential customers. You can do this by publishing a blog, or by joining fitness forums, as well as by creating an email newsletter. With having a blog or newsletter, you can regularly post health and fitness articles, which give out helpful advice and tips. Once you start posting articles on how to keep fit and healthy, your blog, as well as your business, should be able to experience a gradual but slowly rising level of online traffic. Once your readers see your tips as effective and very helpful, they’ll surely consider your online fitness shop to be among the best places to consider when looking for fitness information, or when looking for fitness products to purchase.